In a recent study, small businesses that blog generate 126% more leads than those who don’t. Here are the top 5 reasons why having a blog can boost your business:
A blog Helps Establish you as the Industry Expert
Your blog is a place to showcase your knowledge and expertise in your industry. People will only trust your products or services if they believe that you’re the industry expert who understands what they want.
Communication & Promotion Platform – It’s the ideal place to keep your audience up-to-date with the latest information or offers regarding your business. A blog has been proven to be effective in communicating promotional messages as readers can quickly share with a press of a button.
A Powerful Way to Boost Your SEO – Google displays the results by choosing the best match for an online search. If you have a blog with relevant quality content and a keyword-rich article, then that will help you build authority and get Google’s attention, ranking your website higher in the search results.
Give Your Business An Unique Voice – Blogging and regular news updates are perhaps the most effective means that I have discovered to find and develop your businesses with an authentic voice.
Rank Higher In Google For Your Industry – Google changes its algorithms constantly, and blogging is a great way to keep up with these and rank higher in your industry with relevant content.