[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center”]Stealth directory listing Charges By BT[/x_custom_headline][cs_text]If you run a small business in the UK, you could end up paying £185/year by not opting out of the BT phone book’s classified listings.
One bewildered business owner who’d received a letter from BT stating that she would be charged for a business directory listing unless she opted out of appearing in the phone book.
The communications giant gave her four weeks to choose not to feature in the listings in the latest edition of her local phone book or face a charge of £15.49 (plus VAT) a month per listing.
Small business owners get automatically opted in, and their first year in the BT classified listings is free. You’re charged if you don’t opt out before the next edition gets published 12 months later.
If you run a small business, you’ll receive a first letter advising you of your entry details and that the listing is free of charge for that year, giving you the chance to amend the listing if required.
You can choose to opt out when you receive the first letter, but you also have another opportunity to do so when the second letter mentioning the £15.49 charge is sent, one year later.
BT publishes 168 phone books for different parts of the country at various times throughout the year. So the notification date of the fee for not opting out will depend on when your local phone book is due out.
‘The letters look like junk mail.’
Caroline, the owner of a Wiltshire-based management, services business for musical artists. She has questioned the way in which BT chose to warn her about the cost of not opting out of its classified listings.
She says: “BT are sending letters that look remarkably like junk mail which requires small business owners to opt out of phone book classified listings actively. If you don’t, then they say they are entitled to charge £15.49 (plus VAT)/month.
“The letter has no specific date and opens with ‘Hello’ and features a lot of rather big pink (rather than red) lettering. I suspect there will be many people who didn’t know they had ‘opted in’ in the first place.”
‘Beware if you have a classified BT phone book listing.’
Business owners have been forced to opt out of inclusion in BT’s classified listings since March 2013, and recently many people have voiced their frustrations with the approach
(Quotes below are taken from Twitter)
“Do you know you have to pay to be in the BT commercial phone book? You’ll be charged from July if you don’t opt out!!! We’ve opted out today.”
“If you have classified listing in #bt.com phone book beware. You have to opt out if not you will be charged £15.49 a month. Outrageous”
“Naughty @bt_uk telling me I have to opt out or you’ll charge me £15.49 a month to be in the phone book! Absolute con.”
“I don’t want to pay to be in the classified listings. How do I opt out?”
Business owners who wish to opt out should follow the process that is outlined in the letter they receive, which is to contact BT on 0800 678 3156 between 8.30am and 5 pm Monday to Friday.
You can also opt out online by visiting the BT phone book site.
If I didn’t realise I needed to opt out can I do so after the phone book’s been published?
BT says its policy is applied “in a reasonable manner” and that it will accept opt-outs after the four-week period outlined in the letter.
If you decide you don’t want the listing after the phone book is published, BT says it’ll issue refunds “when required”, and your listing will be removed from future editions. Businesses will continue to receive a free listing in the A-Z section of the phone book.
How many small business owners could be affected?
According to figures produced last year by the Federation of Small Businesses (FSB), there are about 4.1 million one-man-band operations in the UK. (i.e., businesses that do not employ anyone aside from the owner). That’s 76% of the total number of private sector companies, as calculated by the FSB in 2015.
BT declined to provide information on what proportion of small business owners opt out of being listed in the classified section of the phone book.
Why does BT operate an opt-out policy?
BT says it has taken an opt-out approach to avoid “the significant risk with an opt-in approach that the customer could miss a letter, leaving no option but to wait a full year to get their entry re-inserted into the next phone book possibly resulting in business losses”.[/cs_text][/cs_column][/cs_row][/cs_section][/cs_content]