How a Local SEO Company Will Increase Profitability
You’ve worked hard on your business, and now it’s up and running. But is it reaching its maximum profitable potential? According to a study by Google, four out of five people use search engines to find local information.
With that in mind, small businesses skipping out on local SEO are missing major opportunities to drive more profits.
A local SEO company can help.
What is local SEO, you ask?
Have you ever Googled, “Thai food near me” or “Pizza open late near me?” If so, you’ll notice the list of options within a certain geographical radius. That feature that helps you quickly find businesses that meet your needs is known as Google My Business.
You can take advantage of this yourself to position yourself in front of local customers looking to buy just what you’re selling. Here are some things you need to know before you start working with a local SEO company.
About Google My Business
Google My Business is a business directory feature the mega-search engine rolled out a few years back. The tool is free and helps businesses manage their online presence through search results, maps, and more. Business owners must verify their business to get started.
Google My Business is useful for anyone looking to attract more customers to their website, as well as drive physical traffic. These days, we all begin our search for a local hardware store or a place to buy electronics on Google.
Owners of places like bars, restaurants, and smaller shops benefit the most from this tool. These are businesses that rely primarily on location and word of mouth to get customers in the door. If that’s you, GMB is the perfect resource for putting yourself out there — you’ll be added to Google Maps on mobile devices and desktops, and you have the ability to utilize Google Posts to make announcements.
About Google Posts
Google Posts allows you to add a short blurb to the search results sidebar anytime someone Googles something that has to do with your business.
So, if someone types in “Italian restaurant near me,” and you’ve added some new menu items to your Italian food repertoire, Posts are an easy way to convey that information to potential customers.
Besides Google My Business, there are other ways to boost visibility on a local level. Let’s take a look:
Citations, Directories, and Maps
Get your “NAP” in check. NAP stands for name, address, and phone number, plus email, URL, or any other identifying website features. All mentions need to be consistent for you to get the most out of your SEO efforts.
Sounds pretty easy, right?
Well, it depends. We recommend starting with the basics: Google, Angie’s List, Yelp, Bing, Foursquare, Facebook, and Apple Maps. These ubiquitous platforms make it easy to find your listing and update it yourself if anything seems off.
Where you run into trouble is the smaller or super niche directories. Do some research and get listed on TripAdvisor, FindLaw, or other relevant platforms.
Keep Link Building Local
Link building is a huge part of SEO, whether you’re thinking locally or globally. But, if your business caters to the people in your immediate vicinity, your link building strategy should focus primarily on the local stuff. Directory links are a good place to start, but they’re not the be all end all of the local link juice.
With traditional link building, there’s a need to focus on quality links. Because you’re competing on a global scale, you’ll find that there’s more competition. Getting backlinks from big companies, reputable news sources, and popular websites signals to Google that you’ve got content worth checking out. Backlink 101, right?
Local SEO is a bit different. In this case, all local links are relevant, no matter what. So, high school newspapers, church bulletins, review roundups, and the like — all these guys will help boost your credibility.
While this may seem counterintuitive, know that local SEO is the one place you can capitalize on low ranking links with little authority. With local, it’s a numbers game–how many of these local sites will link to you?
Finally, it’s worth pointing out that link building for local SEO requires good research. A local SEO company can help you find sources to reach out to but start by checking out local directories and searching for sites with blogs, local news sources, and more.
Most of the conversation surrounding local SEO focuses primarily on Google My Business, and citations, maps, and business directories. These components are super important, to be sure, but there’s more to local SEO than updating your contact details.
Enter localized content. This term refers to blog content relevant to your community. It might be there to let people know that there are upcoming events, new offerings, or serves to educate readers about pain points.
We recommend starting a blog and generating content specific to your city and niche. If that sounds daunting, keep it simple. If you’re in the food business talk about trends in the industry, educate people about the cuisine you serve, you get the idea.
Get Started with a Local SEO Company
These quick tips are sure to help you drive profitability and get bodies in the door of your bar, restaurant or salon. That said, you might still need some help getting started with local SEO.
Red Kite SEO is a local SEO company and so much more. Our team of pros will help you establish a strategy aimed at driving sales and increasing your bottom line.